is comprised of a network of premium dating websites representing the Net's top specialty brands, and boasts the fastest growing database of new members online.
It's also a wonderful thing to play with, and that is what Medium Awareness does; the characters acknowledge and interact with elements and conventions of the medium that shouldn't technically "exist" in-universe.
And for every chat message of course we could not read the message from the person, we needed to once again you guessed it upgrade and pay for a membership in order to read those messages.
Of course there's really no point in upgrading to a paid membership because the women sending you these messages are not real and have been fabricated by the dating site. This site is bursting at the seams with nothing but fictitious females.
Suddenly the characters can hear the ominous background music or the disembodied narration, they can read the subtitles at the bottom of your screen, and they can tell when it's almost time for a commercial break.
Generally, this awareness is brief; it's used for a joke or two and then never mentioned again.
Here is a link to the specific section (section 1) where they talk about the "Staff Profiles".