One [Topic] Book To Rule Them All EX: One dating book to rule them all There’s No Crying In [Topic]! Need For [Topic] Speed EX: Need for writing speed Love The Smell Of [Topic] In The Morning EX: Love the smell of copy in the morning The First Rule Of [Topic] EX: The first rule of dog training Show Me The [Desired Result]! I Will Have My [Noun], In This Email Or The Next EX: I will have my chocolate, in this email or the next May The [Topic] Force Be With You EX: May the fat loss force be with you Silly Wabbit, [Topic] Is For Kids EX: Silly wabbit, ecommerce is for kids [Process To Result]. With that said, there’s a con to using list emails… To be able to pull off a list email, you need interesting phrases or power words to “spice it up a bit”.
This way, it’s not just basic subject line in an inbox filled with basic subject lines. Now here are some templates that will allow you to use this type of email subject line immediately.
Now, while some benefit-driven email subject lines will always be interesting now matter how many times they are used, you will need to spice it up a little for others. How To [Desired Result] In [Timeframe] EX: How to burn fat in 30min/day What If You [Negative Result]? Because of this, controversial email subject lines tend to short and straightforward, yet alarming.
The type that make you yawn and remind you how much life is better in the real world than in your inbox.But then you have stories like David vs Goliath that last for thousands of years.That’s not the only way to do contrast emails though. All of which are necessary because repeating just 1 kind of contrast over and over again will potentially lead to overuse and turn it into a “gray” subject line that people ignore.It’s more about connecting to people on an ideological level as it is about selling.The Death Of [Topic] EX: The death of email marketing The War Against [Topic] EX: The war against meat eaters The Great [Topic] Hoax Of [Year] EX: The great fat loss hoax of 2017 The Truth About [Topic] EX: The truth about the banking industry My Problem With [Topic] EX: My problem with email popups My Big [Topic] Mistake EX: My big copywriting mistake Why I Hate [Topic] EX: Why I hate social media The Case Against [Topic] EX: The case against the gig economy The [Topic] Conspiracy EX: The vegan conspiracy The End Of [Topic] EX: The end of America [Topic] Armageddon EX: Marketing armageddon In Defense Of [Controversial Topic] EX: In defense of crooked politicians Categories To Fill In: [Topic] [Year] [Controversial Topic] It’s no surprise that seeing the name of an authority will get the attention of anyone who respects them.Every market has authorities, experts, or influencers within them. They will have some kind of audience, a huge amount of trust, and following that really loves them.