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Hydrothermal fluids forming epithermal gold deposits are Au-saturated in most ..() demonstrated that Au concentrations in pyrite within granite can range ..in-Grants-to-States-and-Tribes-to-Clean-Up-Abandoned-Coal-Mines.cfm) Read Moreis there a way to test my crystals to see if i have found gold?i have found some Google "sed hosted gold deposits" and you&#;ll find that there are . Negative demanddemand A major part of the market dislikes the A major part of the market dislikes the product and may even pay a price toproduct and may even pay a price to avoid itavoid it——vaccinations, dental work,vaccinations, dental work, vasectomies, and gallbladdervasectomies, and gallbladder operations, for instance. Employers have a negative demand for exa negative demand for ex--convicts andconvicts and alcoholics as employees. The marketing task is to analyze why the markettask is to analyze why the market dislikes the product and whether adislikes the product and whether a marketing program consisting ofmarketing program consisting of product redesign, lower prices, andproduct redesign, lower prices, and more positive promotion can changemore positive promotion can change more positive promotion can changemore positive promotion can change beliefs and attitudes.beliefs and attitudes. Marketing Concepts and Tools Brand competition Brand competition Industry competition Industry competition Form competition Form competition Generic competition Generic competition Generic competition Generic competition Marketing environment Marketing environment Task environment Task environment Broad environment Broad environment Marketing Program Marketing Program Marketing program Marketing program Marketing mix Marketing mix 23. No demand Target consumers may be unaware of or Target consumers may be unaware of or uninterested in the product. Farmers may not be interested in a new farmingmay not be interested in a new farming method, and college students may notmethod, and college students may not be interested in foreignbe interested in foreign--languagelanguage courses. The marketing task is to find ways to connect the benefits of theways to connect the benefits of the product with people’s natural needs andproduct with people’s natural needs and interests.interests. Can you name a category of Can you name a category of products for which your negativeproducts for which your negative feelings have softened? Marketing Concepts and Tools Relationships and Networks Relationships and Networks Relationship marketing Relationship marketing Marketing network Marketing network Marketing network Marketing network Marketing Channels Marketing Channels Supply Chain Supply Chain Competition Competition 22. Marketing Concepts and Tools Exchange and Transactions Exchange and Transactions Exchange Exchange Transaction Transaction Transaction Transaction Barter Barter Transfer Transfer Behavioral response Behavioral response 21. Marketing Concepts and Tools Marketers and Prospects Marketers and Prospects Needs, Wants, and Demands Needs, Wants, and Demands Product, Offering, and Brand Product, Offering, and Brand Value and Satisfaction Value and Satisfaction Value and Satisfaction Value and Satisfaction Customer value triad Customer value triad Value Value Value = Benefits / Costs =Value = Benefits / Costs = (Functional benefits Emotional benefits) /(Functional benefits Emotional benefits) / (Monetary costs Time costs Energy costs (Monetary costs Time costs Energy costs Psychic costs)Psychic costs) 20.

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consumers and businesses.consumers and businesses. Company Orientations Toward the Marketplace Integrated Marketing Integrated Marketing External marketing External marketing Internal marketing Internal marketing 26.

Companies can have 2Companies can have 2--wayway communication with customers andcommunication with customers and prospectsprospects 7. How Marketing Practices How Marketing Practices are Changing: Eare Changing: E--Business Business EE--businessbusiness Adapting Marketing to the New Economy EE--businessbusiness EE--commercecommerce EE--purchasingpurchasing EE--marketingmarketing Internet Domains: B2CInternet Domains: B2C (Business to Customer)(Business to Customer) 41. SRI Consulting Business Intelligence’s Web site SRI Consulting Business Intelligence’s Web site 201.

Companies can facilitate and speed up Companies can facilitate and speed up communications among employees.communications among employees. The Internet will The Internet will create new winnerscreate new winners and bury theand bury the Kotler on Marketing and bury theand bury the laggards.laggards. Chapter Objectives In this chapter, we will address the In this chapter, we will address the following questions:following questions: What are the major forces driving the New What are the major forces driving the New Economy? Adapting Marketing to the New Economy Everyone does the marketing Everyone does the marketing Build brands through performance, Build brands through performance, not just advertisingnot just advertising Customer retention rather Customer retention rather Customer retention rather Customer retention rather than customer acquisitionthan customer acquisition From none to in From none to in--depth customerdepth customer satisfaction measurementsatisfaction measurement From over From over--promise, underpromise, under--deliver todeliver to underunder--promise, overpromise, over--deliverdeliver The New Hybrid The New Hybrid 40.

advances in technology, and deregulation.advances in technology, and deregulation. Car Point, leading metamediary for car buying, is a pure Car Point, leading metamediary for car buying, is a pure click company: It exists only on the Web.click company: It exists only on the Web. Adapting Marketing to the New Economy Brick and Click companies Brick and Click companies 48. Adapting Marketing to the New Economy How Marketing Practices are Changing: How Marketing Practices are Changing: Setting Up Web Sites Setting Up Web Sites Designing an Attractive Website Designing an Attractive Website Seven elements of effective sites Seven elements of effective sites Seven elements of effective sites Seven elements of effective sites Context Context Content Content Community Community Customization Customization Communication Communication Connection Connection Commerce Commerce 50. Attracting and Keeping Visitors Attracting and Keeping Visitors How can we get more prospects to know and visit our site? How do we make our site more experiential and real? The Marriott Vacation Club International Web site The Marriott Vacation Club International Web site gives interested customers the opportunity to sellgives interested customers the opportunity to sell themselves on the Marriott offeringsthemselves on the Marriott offerings 142. Buy: many foods, cleaning materials, bicycles, music lessons, pianos.materials, bicycles, music lessons, pianos. Figure 7.2: The VALS segmentation system: An 8-part typology Groups with High Groups with High Resources Resources 1.1. Maslow’s Theory Maslow’s Theory Influencing Buyer Behavior Figure 7.3: Figure 7.3: Maslow’s Hierarchy of Needs 205.

Pressley Creative Assistance by Creative Assistance by D. Companies can improve logistics and Companies can improve logistics and operations for cost savings whileoperations for cost savings while improving accuracy and service quality.improving accuracy and service quality. The three major challenges faced by The three major challenges faced by businesses today are globalization,businesses today are globalization, advances in technology, and deregulation.advances in technology, and deregulation. Get face to face with the people who matter Get face to face with the people who matter mostmost –– the customers. Adapting Marketing to the New Economy Internet Domains: C2CInternet Domains: C2C (Consumer to Consumer)(Consumer to Consumer) Internet Domains: C2BInternet Domains: C2B Internet Domains: C2BInternet Domains: C2B (Customer to Business)(Customer to Business) Pure Click vs. Brick and Click Companies Click Companies Pure Pure--click companiesclick companies 46. Women don’t trust cake mixes unless they Women don’t trust cake mixes unless they require adding an egg, because this helps themrequire adding an egg, because this helps them feel they are giving “birth.”feel they are giving “birth.” 204.

Companies can collect fuller and richer Companies can collect fuller and richer information about markets, customers,information about markets, customers, information about markets, customers,information about markets, customers, prospects and competitors.prospects and competitors. Chapter 2Chapter 2 Adapting Marketing To The Adapting Marketing To The New Economy New Economy byby Power Point by Power Point by Milton M. Pressley University of New Orleans University of New Orleans 33. Adapting Marketing to the New Economy Industry Convergence Industry Convergence How Business Practices are Changing How Business Practices are Changing Organize by product units to organize by Organize by product units to organize by customer segmentscustomer segments customer segmentscustomer segments Shift focus from profitable transactions to Shift focus from profitable transactions to customer lifetime valuecustomer lifetime value Shift focus from financial scorecard to also Shift focus from financial scorecard to also focusing on the marketing scorecardfocusing on the marketing scorecard Shift focus from shareholders to stakeholders Shift focus from shareholders to stakeholders 38. New Economy Old Economy Old Economy New Economy New Economy Organize by product units Organize by product units Focus on profitable transactions Focus on profitable transactions Look primarily at financial Look primarily at financial scorecardscorecard Focus on shareholders Focus on shareholders Organize by customer segments Organize by customer segments Focus on customer lifetime value Focus on customer lifetime value Look also at marketing scorecard Look also at marketing scorecard Focus on stakeholders Focus on stakeholders Everyone does the marketing Everyone does the marketing Marketing does the marketing Marketing does the marketing Build brands through advertising Build brands through advertising Focus on customer acquisition Focus on customer acquisition No customer satisfaction No customer satisfaction measurementmeasurement Overpromise, underdeliver Overpromise, underdeliver Everyone does the marketing Everyone does the marketing Build brands through behavior Build brands through behavior Focus on customer retention and Focus on customer retention and growthgrowth Measure customer satisfaction and Measure customer satisfaction and retention rateretention rate Underpromise, overdeliver Underpromise, overdeliver 39.

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